Course Description
An SEO expert focuses on enhancing a site's presence on search engines such as Google. An expert employs SEO practices like keyword optimization, link building, and content planning to help increase rankings, organic traffic, and search engine performance on sites. Our search engine optimization training will turn you into a competent SEO professional who will bring long-term growth. This SEO training includes all these important skills and how they complement each other to become a successful marketing strategy. SEO training is beneficial for anyone who wants to be an SEO master. You will learn the numerous aspects of SEO like keyword research, technical SEO, link building, analytics, and more with this SEO training program.
Key Features
- Introduction to Search Engines – Understanding how search engines work.
- Search Engine Algorithms – Overview of ranking factors and indexing.
- Keyword Research – Finding and analyzing the right keywords for SEO.
- On-Page SEO – Optimizing website content for search engines.
- Off-Page SEO – Building backlinks and improving domain authority.
- Technical SEO – Site speed, mobile-friendliness, and structured data.
- Local SEO – Optimizing for location-based searches.
- Search Engine Marketing (SEM) – Running paid ad campaigns on search engines.
- Google Ads & PPC – Creating and optimizing Pay-Per-Click campaigns.
- Search Intent & User Behavior – Understanding user queries and intent.
- Voice Search Optimization – Adapting SEO strategies for voice assistants.
- AI & Search Engines – The impact of AI on search and ranking.
- Web Analytics – Tracking and analyzing website traffic.
- SEO Tools & Automation – Using AI tools to optimize search performance.
- SEO Trends & Future Scope – Understanding emerging search trends.